Google Ads for Roofing Company | Google Advertising for Roofers – Roofing Rank
Are you looking to get more roofing leads and increase calls from homeowners? At Roofing Rank, we specialize in Google Ads for roofing companies that want real results. Our advertising strategies are built to connect you directly with property owners searching for roofing repairs, replacements, and inspections.
We create high-converting ad campaigns that reduce wasted ad spend and drive relevant clicks. From smart keyword targeting to compelling ad copy, Roofing Rank manages every aspect of your Google Advertising to keep your schedule full and your business growing.
Google Ads for Roofing Company: Efficient Pay-Per-Click Advertising Roofers
Search Ads
We use intent-driven search ads to capture homeowners actively looking for roof repair or replacement. Ads are built around keywords that match high-converting roofing services.
Display Ads
Our display ads target property owners across relevant websites with attention-grabbing visuals, promoting seasonal roofing offers, emergency repairs, or inspections.
Google Local Ads
We run local service ads to rank above standard search ads for your zip codes. They help generate direct calls and trust through Google Screened listings.
YouTube Ads
We create short, mobile-friendly YouTube ads that promote roofing projects, testimonials, and quick service overviews for targeting local homeowners.
Retargeting Ads
We re-engage past visitors who didn’t convert with compelling roofing ads across Google’s network, encouraging them to request an estimate or inspection.
Google Ads Conversion Tracking
We implement advanced tracking tools to measure phone calls, form submissions, and booking requests. Better ad spend decisions & higher ROI.
A Roadmap for Advertising Success: Google Ads for Roofing Businesses
Account Optimization
We organize ad groups, apply smart bidding settings, and set up conversion tracking to ensure every dollar is used efficiently in roofing-specific campaigns.
Competitor Analysis
We study roofing competitors’ ads, offers, and landing pages to craft strategies that outperform them in your service areas.
Keyword Research
We focus on transactional keywords like “roof repair near me” or “emergency roofer” to connect with people actively searching for roofing services.
Ad Copywriting
We write concise, high-performing ad copy with strong CTAs such as “Book Your Free Roof Inspection Today” or “Call for Same-Day Repairs.”
Landing Page Optimization
We build landing pages that support your ads, highlight service benefits, and encourage form submissions or calls.
Performance Tracking
We use real-time tracking tools to measure phone calls, form fills, and ad click behavior across roofing campaigns.
Continuous Optimisation
We test new ads, remove underperformers, adjust bids, and refine targeting based on real customer behavior.
Ads Reporting
We share clear monthly reports showing spend, leads, call volume, and ROI—keeping roofing companies in control of every campaign.
Start Your Google Ads Campaign For Roofing Business
What You Can Expect from Our Google Ad Services for Roofing Companies
In-Depth Competitor Research
We evaluate your competitors’ ad strategies to identify high-performing keywords, ad placements, and gaps. This allows us to create campaigns that outperform others in your local roofing market.
High-Intent Keyword Targeting
We focus on keywords used by homeowners actively looking for roof repair or installation. Our campaigns target those searchers ready to call or request a quote.
Geo-Focused Campaigns
We design your campaigns around the exact neighborhoods and service areas where you operate. This improves lead quality and helps eliminate wasted ad spend.
Compelling Ad Copywriting
Our ads include strong value-driven headlines, clear service benefits, and call-focused copy that encourages action from potential clients.
Mobile-First Ad Strategy
We make sure your roofing ads appear correctly across smartphones and tablets, since most emergency roof repair searches happen on mobile devices.
Call-Only Campaigns
For urgent services like roof leaks or storm damage, we run call-only ads, connecting ready-to-book homeowners directly to your phone line.
Ad Extensions Setup
We use sitelinks, callouts, and structured snippets to give your ads more space and context. This makes it easier for people to choose your roofing service.
Landing Page Alignment
We direct clicks to pages that match the ad intent, roof repair, roof replacement, or free inspections, so visitors stay engaged and take action.
Local Service Ads Support
We help manage your Local Services Ads account to capture leads from Google’s “Google Guaranteed” section, ideal for trust-based industries like roofing.
Daily Budget Control
We align your ad spend with your business capacity. You can scale during peak seasons and conserve during slower months without sacrificing campaign structure.
Lead Tracking & Call Reporting
We install call tracking systems to monitor every phone lead. You’ll see how many new roofing jobs came directly from Google Ads.
Negative Keyword Management
We exclude terms that bring unqualified clicks, like “DIY roofing” or “roofing jobs” so your budget only goes toward high-value leads.
Smart Scheduling
We schedule ads during the hours you’re available to answer calls. Avoids missed leads and helps maximize appointment bookings.
Conversion Rate Monitoring
We track key actions like calls, form submissions, and quote requests—then adjust bids and targeting based on the strongest performing ad groups.
Transparent Monthly Reporting
We send clear performance reports showing calls received, cost per lead, and how each ad campaign is contributing to your roofing business growth.
Why Google Ads Makes Sense for Roofing Contractors
Google Ads is a pay-per-click platform that helps you appear at the top of search results when potential customers are looking for specific services. Unlike traditional advertising, it ensures your money is spent reaching users who are actively searching for roofing help in your service area.
Target High-Intent Searchers
When someone types “emergency roof leak repair near me” or “shingle roof replacement in [City]” into Google, they’re likely ready to hire. Google Ads allows you to bid on those exact keywords, placing your business in front of motivated buyers.
Control Your Advertising Costs
With Google Ads, you can set daily or monthly budgets. You only pay when someone clicks on your ad, making it cost-effective for lead generation. Roofing contractors can start small, analyze performance, and scale gradually.
Roofing Keywords: Top Google Adwords Keywords for Your Campaign
| Keyword | Search Volume | Average CPC (USD) |
|---|---|---|
| roofing | 762,800 | $9.91 |
| roofing companies | 251,200 | $22.55 |
| roof repair | 188,900 | $14.39 |
| metal roofing | 176,000 | $5.78 |
| roofing contractors | 109,400 | $18.68 |
| roof installation | 17,700 | $13.51 |
| commercial roofing | 17,500 | $22.61 |
| roof replacement | 30,600 | $23.75 |
| roofing services | 29,900 | $12.33 |
| roofing supply | 36,300 | $3.70 |
| roofing companies near me | 184,300 | $31.07 |
| roofers near me | 234,700 | $22.37 |
| roofing contractors near me | 49,900 | $25.14 |
| roof repair near me | 50,800 | $18.03 |
| metal roofing near me | 23,000 | $11.95 |
| best roofing company near me | 22,900 | $22.50 |
| roof replacement cost | 32,400 | $9.27 |
| metal roof cost | 24,900 | $5.01 |
| roof leak repair | 30,200 | $9.44 |
| flat roof repair | 10,800 | $13.68 |
| asphalt shingle roof | 10,200 | $4.24 |
| standing seam metal roof | 38,700 | $5.32 |
| lean to roof | 17,000 | $4.11 |
| new roof cost | 15,200 | $6.53 |
| affordable roofing near me | 11,700 | $27.02 |
| metal roofing prices | 56,900 | $3.90 |
| roofing contractors (global) | 109,400 | $18.68 |
| tin roofing | 92,900 | $3.71 |
| slate roof | 41,400 | $4.60 |
| flat roof | 36,800 | $6.97 |
Get in Touch!
Get in touch with our team of roofing marketing professionals offering expert SEO, PPC, Facebook Ads, and web design services for roofing companies. At Roofing Rank, we help roofers grow leads and drive results with proven strategies and personalized support. Whether you’re looking to improve search rankings, run targeted ads, or redesign your site, contact us today to discuss how we can support your goals. Let’s build your roofing business together.